Campaign School & Tips

Your Pitch: Video Clip is a Must Have

videorecordingOne of the most important elements of every campaign is  the Pitch Clip!  It reveals the story behind the story and provides a peek into who is making the project and why.

On, projects with a video clip raise on average 123% more than projects without a clip.  Further, research shows that people contribute to people they know.  

According to Network for Good, people give because:

  1. “Someone I know asked me to give, and I wanted to help them.”
  2. “I felt emotionally moved by someone’s story”

So even if you have a video up showcasing your work or cause, make sure you add a pitch clip of YOU, YOUR TEAM and why you guys are hell-bent on making your cause a reality.

Got any tricks and ideas to help make campaigns successful? Please share with us.

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