Your Story’s Basics
- Every campaign has three critical elements: a good Pitch, proactive outreach and an audience that cares
What is a “Good Pitch”?
A good Pitch is direct, engaging and transparent. It’s important to be yourself, to clearly communicate what you are doing, and show what you are raising money for. Be proud of your cause and let your enthusiasm reflect to our generous community! Make a Pitch video to be more personable, inspiring and dynamic.
Begin by sending personal emails to friends, family and fans. Keep your contributors updated on your story by posting regular updates on your story’s page. Updates are a great way to keep contributors involved in your campaign process. Promote your story on your personal website or within social media sites like +Google, Facebook or Twitter.
An Audience that Cares
Your inner circle of friends, family and fans should fund 25-40% of your goal within the first few weeks of your campaign. This creates public validation for your cause, as well as an army of spokespeople to help spread your campaign on social networks.
- Tools For Your Stories Success: E-Sources for Crowdfunding Campaigners
- Include a personal video in your pitch. Videos help projects raise 123% more money (on average)
- Raise at least $1 from someone else and your chance of success will double.
- Make sure you have enough perks at lower levels (if any). 73% of people donate between $11 and $100.
- Don’t go overboard on perks. The most successful campaigns have 3 – 6 perks
- Post regular updates to amplify fundraising. Campaigns that update 2-3 times a week raise 2x as much money as those who only post 2 -3 times overall
- For more insights, check out our blog: http://www.1dollar1home.com/blog/
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