How to Fundraise Online for a Friend or Family in Need

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Sometimes stages in life can become so difficult especially when we see our friends and families need a little extra help.  Medical issues and natural disasters like fires, floods, and tornados can be devastating to families and sometimes even families with insurance are unprepared to handle this kind of unexpected expense on their own. Most at times, an amazing gesture when you see a family or friend in need is to start a fundraiser on their behalf.  You can help jumpstart recovery and help your loved ones in need by creating a 1Dollar1Home page for for a fundraiser.

Our website has seen many people raise funds on behalf of friends and family and these campaigns and stories often raise more money than those that are started by the individual or family themselves.

Why?

Although we don’t know for sure, we suspect that it’s because of the excitement around raising money for someone who is unaware of what’s being done behind the scenes to help. It’s all happened to us one way or the other; the surprise and the release factor! When a friend or family member realize that the financial burden that they thought they had no longer exists, it brings a whole level of uplifting! Sometimes families and friends in need have such severe stories that they themselves don’t even think of raising money at that stage but that’s where you come in!

The question is, so how do you fundraise or start a fundraiser for a family or friend in need?

Thankfully, our website makes it quick and easy. Here’s how:

  1. Click this link to start creating your story.
  2. Fill in the required information – this usually takes less than 10 minutes. No tech skills needed.
  3. Share your fundraising link with friends and family. You’ll receive any donations immediately and will be able to track visitors, donors details and more.

How Can 1Dollar1Home Help?

  • Easy to Use: In less than 10 minutes you can share the story and set up a 1Dollar1Home page and start collecting funds from friends and family around the country.
  • Hope: More than just a way to contribute financially to loved ones in need, 1Dollar1Home pages allow friends and family to leave words of encouragement and build a community of emotional support.
  • Empowerment: 1Dollar1Home empowers friends and family by giving them an answer to the question “What can I do to help?

It’s as easy as that. Don’t wait any longer, click here to start your 1Dollar1Home page.

 help raise     OR  BROWSE STORIES MAKING A DIFFERENCE

Security Concerns & How to Overcome Them

paypal_secureWhen you’re raising money for someone other than yourself, potential donors that don’t know you very well might have concerns about where the money is going. For example, they might wonder if the beneficiary will actually receive all of the funds raised.

As your fundraising link can quickly spread out of your immediate network and even go viral, it’s important to alleviate these concerns so that you can raise as much money as possible. These steps will help you do that:

  1. Explain who you are and what your relationship is to the person / family that you’re raising money for.
  2. Explain when and how the money will be sent to the beneficiary.
  3. If possible, obtain the account / PayPal information from the person you’re raising money for to alleviate concerns in the first place. 

Other Ways to Help

hearthandsFundraising for a family or friend in need is an excellent way to help them when there’s financial difficulties. However, here’s a quick reminder on other ways to help:

  • Provide emotional support or get them in touch with a relevant help organization if needed.
  • Reduce everyday burdens. From buying their groceries to helping them wash-up – these little gestures can go a long way.
  •  Rally your friends and family in so that they have a network of support and aren’t just reliant on you.

Summary

Raising money for a friend or family in need can go a long way and the sooner you start, the better.

Ready to go now? Go ahead and create your fundraiser – it’s quick, easy and free to start. Need some inspiration? Discover great fundraisers.

By starting a 1Dollar1Home page, you empower your local community as well as friends and family from across the county to provide financial and emotional support at a time when your friend need it the most.

Please comment if you have any questions..

Cheers!

Take Two…Simple Acts of Kindness You’ll be Amazed!

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continuations from…Part 1 

13. Make amends with someone you have wronged. 

Be genuine with your apology.  Even if you feel you did nothing wrong, apologize anyway.  It’s not about being “right”; it is about the other person’s perception of the situation.

14. Give a homeless person food and/or gift card to a restaurant. 

Most people don’t feel comfortable giving homeless people money due to concerns over whether the money will be spent on drugs.  Giving a gift card to a restaurant close by not only gives the person food to eat, but the dignity of choosing what they want to eat.

15. Leave a treat for your mail carrier in your mailbox. 

On a hot day, freeze a bottle of water and leave it in your box with a note.  By the time your mail is delivered, the ice will have melted into a cold, refreshing drink.

16. If you walk by an expired parking meter, put a quarter in it. 

You will save someone from walking out to a parking ticket.  You could also put a quarter in the meter before you leave, if you see someone is waiting for your spot.

17. Be an active listener. 

When someone is talking to you, instead of thinking of what you will say next, really listen to what they are saying.

18. Let someone go ahead of you in line. 

(especially if they only have a few items or it’s a mom with young kids)

19. Have good manners. 

Say “please”, “thank you”, “you’re welcome”, and “excuse me”.  When people are treated with respect, they will respond in kind.

20. Go a week without using sarcasm. 

This is tougher than it sounds.  Although we have no ill intent when we use sarcasm, it does breed negativity.

21. Volunteer your time to a charity aka join the movement at 1Dollar1Home and make a difference in a life or home.  

Giving money is helpful, but giving your time requires taking a personal interest.

 

I know I’m missing a lot more..please feel free and add on! What do you think?

Ten Things to Look for in a Fundraising Platform

Let Us Show You Why 1Dollar1Home Stands out
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  • What do they charge?  Figuring out what you’ll actually net for your donations can be complicated. Make sure you research all the different ways you can incur charges: setup costs, monthly charges, additional transaction fees, chargeback fees, etc. We offer simple pricing: 3% on fully funded campaign; that’s it.
  • Do they issue tax-deductible receipts?  We’re working on this to make every $1 received deductible. When all set and done we will instantly emails your donors a tax-deductible receipt so that you don’t have to.
  • Do they offer in-house email AND phone support?  We offer both, because we want to hear directly from you. We don’t outsource our customer support. Our proven team provides quick responses to your needs and questions. And we consistently receive praise for how we treat charities and donors.
  • Can I collect donations directly from my own website?  We do. We offer a free donation widget that you can embed on any external website. Customize the look and feel to your liking. Collect donations from your own website safely and securely.
  • Can I set up team fundraisers?  You can with 1Dollar1Home. Fundraise collectively for special events like marathons, walkathons, and service trips. More people, more fun. No extra charges.
  • Can I track donations and download reports?  We offer both. Track offline donations for a complete picture of your fundraising. We can email you detailed reports that can be integrated with other donor management and CRM software anytime at your request.
  • Can I post updates and collect donations on Facebook and Twitter?  We integrate with Facebook , Twitter and other social media networks. You can use our status and donation widgets to motivate people to give.
  • Can donors give using their mobile phone?  They can with 1Dollar1Home. Your donors can give anywhere, anytime using our mobile-optimized site.
  • Do they accept all major credit cards?  We do. Others do not, which could result in missed donations.
  • What happens to charge-back fees on credit cards?  1Dollar1Home covers them. Others don’t. We want to protect nonprofits from the hassles and hidden costs of online fundraising.
We strive to maintain a superior level of product quality. In a head-to-head comparison we are still the best low-cost, high-value fundraising site on the Web.
Legal terms can be complicated so we’ve tried to make it simple. But if you have more questions or want to dig deeper, head over to our detailed terms of use: http://www.1dollar1home.com/legal.php

Thanks again for using 1Dollar1Home!
Sincerely,
The 1Dollar1Home Team

Business man and Homeless man: Who will you help?

A man, walking with a crutch, falls down. Would you help? Of course, you say? Would the man’s appearance matter?

Be honest now.

Diego Dolciami and Matteo Moroni of DM Pranks decided to stage a social experiment in Italy. They filmed two scenarios: the first was with a well-dressed “businessman” in a suit. The second was with a homeless man in ragged clothing, carrying what seems to be his whole worldly possessions. In both instances, the men walked with a cane and fell down in front of strangers (both men and women).

Then, Dolciami and Moroni watched whether passers-by would help. They repeated the experiment 10 times each, and came to this shocking – or, depending on your point of view, obvious – conclusion that our decision to help someone in need is absolutely colored by our judgment of that person.

In 10 out of 10 cases, the businessman was helped by passers-by. But only 2 out of 10 instances was the homeless man rescued. Some people saw the homeless man fell down but hesitated to help, some approached but backed away when they saw the ragged clothings, and some didn’t even stop at all.

Before you tsk, tsk-ed the choice of the people in the video clip, ask yourself what you would do. Would you be afraid that the homeless man might be crazy and try to hurt you if you tried to help? Maybe he’s dirty and smelled bad?

What would you do?

Source: Neatorama

It Is Illegal To Feed The Homeless In Cities All Over The United States

What would you do if a police officer threatened to arrest you for trying to share a sandwich with a desperately hungry homeless woman that really needed it? Such a notion sounds absolutely bizarre, but this is actually happening in major cities all over the United States. More than 50 large U.S. cities have adopted “anti-camping” or “anti-food sharing” laws in recent years, and in many of these cities the police are strictly enforcing these laws. Sometimes the goal appears to be to get the homeless people to go away.

It Is Illegal To Feed The Homeless In Cities All Over The United StatesApparently the heartless politicians that are passing these laws believe that if the homeless can’t get any more free food and if they keep getting thrown into prison for “illegal camping” they will eventually decide to go somewhere else where they won’t be hassled so much.

This is yet another example of how heartless our society is becoming. The middle class is being absolutely shredded and poverty is absolutely exploding, but meanwhile the hearts of many Americans are growing very cold. If this continues, what is the future of America going to look like?

An organization called Love Wins Ministries made national headlines recently when police in Raleigh, North Carolina threatened to arrest them if they distributed sausage biscuits and coffee to homeless people living in the heart of the city. Love Wins Ministries had been doing this for years, but now it is apparently illegal. The following is from someone who was actually there

On the morning of Saturday, August, 24, Love Wins showed up at Moore Square at 9:00 a.m., just like we have done virtually every Saturday and Sunday for the last six years. We provide, without cost or obligation, hot coffee and a breakfast sandwich to anyone who wants one. We keep this promise to our community in cooperation with five different, large suburban churches that help us with manpower and funding.

On that morning three officers from Raleigh Police Department prevented us from doing our work, for the first time ever. An officer said, quite bluntly, that if we attempted to distribute food, we would be arrested.

Our partnering church brought 100 sausage biscuits and large amounts of coffee. We asked the officers for permission to disperse the biscuits to the over 70 people who had lined up, waiting to eat. They said no. I had to face those who were waiting and tell them that I could not feed them, or I would be arrested.

Does reading that upset you? It should. And this is not just happening in Raleigh – this is literally happening all over the country.

In Orlando, Florida laws against feeding the homeless were actually upheld in court…

Since when is it illegal to give somebody food? In Orlando FL, it has been since April 2011, when a group of activists lost a court battle against the city to overturn its 2006 laws that restrict sharing food with groups of more than 25 people. The ordinance requires those who do these “large” charitable food sharings in parks within two miles of City Hall to obtain a permit and limits each group to two permits per park for a year.

That is yet another example of how corrupt and unjust our court system has become.

The funny thing is that some of these control freak politicians actually believe that they are “helping” the homeless by passing such laws. In New York City, Mayor Bloomberg has banned citizens from donating food directly to homeless shelters and he is actually convinced that it was the right thing to do for the homeless…

Mayor Michael Bloomberg’s food police have struck again! Outlawed are food donations to homeless shelters because the city can’t assess their salt, fat and fiber content, reports CBS 2’s Marcia Kramer.

Glenn Richter arrived at a West Side synagogue on Monday to collect surplus bagels — fresh nutritious bagels — to donate to the poor. However, under a new edict from Bloomberg’s food police he can no longer donate the food to city homeless shelters.

Do you really think that the homeless care about the “salt, fat and fiber content” of their food? Of course not. They just want to eat.

It would be one thing if there were just a few isolated cities around the nation that were passing these kinds of laws. Unfortunately, that is not the case. In fact, according to USA Today, more than 50 large cities have passed such laws…

Atlanta, Phoenix, San Diego, Los Angeles, Miami, Oklahoma City and more than 50 other cities have previously adopted some kind of anti-camping or anti-food-sharing laws, according to the National Law Center on Homelessness & Poverty.

You can find many more examples of this phenomenon in one of my previous articles. What in the world is happening to America? The way that we treat the most vulnerable members of our society says a lot about who we are as a nation.

Sadly, it is not just our politicians that are becoming heartless. Below, I have posted a copy of a letter that was sent to a family with a severely autistic child. This happened up in Canada, but I think that it is a perfect example of how cold and heartless society is becoming…

Letter to family with severely autistic child - It Is Illegal To Feed The Homeless In Cities All Over The United States

Can you believe that? Hearts are growing cold at the same time that the need for love and compassion in our society is growing. As I proved the other day, there has not been any economic recovery for most Americans, and a recent CNBC article echoed those sentiments…

How strong the economic recovery has been since the Great Recession ended in 2009 probably depends on viewpoint. For those in the top 5 percent, the recovery has been pretty good. As for the other 95 percent, well … maybe not so much.

Even though corporate profits have soared to record levels in recent years and Wall Street has boomed thanks to Federal Reserve money printing, most Americans are still really struggling. The following very startling chart comes via Jim Quinn’s Burning Platform blog

Corporate Profits And Percentage Of US Population With A Job - It Is Illegal To Feed The Homeless In Cities All Over The United States

The mainstream media continually insists that we are in an “economic recovery” and that the economy “is growing”, but median household income is actually 4.4 percent lower than it was when the last recession officially “ended”. There aren’t nearly enough jobs for everyone anymore, and the quality of the jobs that do exist continues to decline at a frightening pace.

As a result, more Americans are being forced to turn to the government for help than ever before. At this point, more than 100 million Americans are on welfare, and that does not even count programs such as Medicare or Social Security.

But nobody should ever look down on those that are getting government assistance. The truth is that you might be next. In fact, according to the Associated Press, four out of every five adults in the United States will “struggle with joblessness, near poverty or reliance on welfare for at least parts of their lives”.

So don’t ever be afraid to feed the homeless or to assist someone in need. Someday you might be the one that needs the help.

Source: The Economic Collapse Blog via True Activist Michael Snyder

13 IDEAS FOR RANDOM ACTS OF KINDNESS

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As we all zoom around from place to place, trying to make our mark on the world, and work toward our vision of success, it is very easy to fall into the black hole of our own existence.  Although the world is more linked than it has ever been, people are becoming less connected to each other.  Communication has been decreased to what we can say in 140 characters or less.  If you find you are more comfortable having a conversation by text than face-to-face, it’s time to take a technology break and get back into the real world.  By being more connected as human beings, we will build our “kindness skills”.  Here are some simple things you can do to become a kinder person:

1. Pay for the person behind you in a drive-thru or at a coffee shop.

It not only makes the person receiving the free food or coffee feel special, it also brings the cashier into the kindness loop by being the bearer of good news.

2. Instead of getting defensive or angry the next time someone is rude or inconsiderate to you, express compassion for their situation.

You never know what others are going through.  In his book 7 Habits of Highly Effective People, Steven Covey tells this story:

One Sunday morning on the New York subway, people were sitting quietly reading newspapers, lost in thought, or sitting with their eyes closed and resting.  It was very peaceful.  Then a man and his children entered.  The children were so loud and rambunctious the entire climate changed. 

The man sat there with his eyes closed, oblivious to the situation, as his children were throwing things, knocking people’s newspapers, and yelling.  Everyone became irritated quickly.  Still the man did nothing.

I couldn’t believe he could be so insensitive to let his children run around like that and do nothing.  Finally, I turned to him and said, “Sir, your children are really disturbing everyone.  I wonder if you couldn’t control them a little more?”

The man lifted his gaze as if to come to a consciousness of the situation for the first time and said softly, “Oh, you’re right. I guess I should do something about it. We just came from the hospital where their mother died about an hour ago. I don’t know what to think, and I guess they don’t know how to handle it either.”

3. Call someone you haven’t spoken to in a while. 

Let them know that you have been thinking about them and that you’re sorry you haven’t been in touch.

4. Leave small gifts for strangers in random places. 

On a rainy day leave an umbrella at a bus stop, or leave coupons scattered around the grocery store for others to find.

5. Shop for someone who is homebound or ill.

Even if your neighbor isn’t homebound, when you’re running to the store, ask if they need anything, especially if the weather is bad.

6. Let someone into traffic who looks like they are in a rush. 

Even if they don’t look like they’re in a rush, let them in anyway.

7. Donate your used books or magazines to your local library.

8. Praise someone at work for doing a good job.

To make it even more meaningful, do it in front of others, especially the boss.

9. Offer help to an elderly or handicapped person struggling with something at the grocery store. 

So many people treat the elderly or handicapped as if they are invisible.  Acknowledge them, get an item off a high shelf, smile, and offer some small talk.

10. When you finish mowing your lawn, mow your neighbor’s lawn.

11. Leave money in a public place for someone to find. 

Don’t just drop a few pennies.  Leave a five or ten dollar bill.  Don’t think about where the money will be spent, it is about spreading kindness, not controlling how your kindness is used.

12. Stick up for someone who is being wrongly treated or bullied.

13. Take a look at some powerful stories making a difference on 1dollar1home.com and support one of the causes :). 

What do you think? Do you have any suggestions? Please comment below and lets add on!

The Importance of a Pitch Clip in Crowdfunding on 1Dollar1Home.com

Your Pitch: Video Clip is a Must Have

videorecordingOne of the most important elements of every 1dollar1home.com campaign is  the Pitch Clip!  It reveals the story behind the story and provides a peek into who is making the project and why.

On 1dollar1home.com, projects with a video clip raise on average 123% more than projects without a clip.  Further, research shows that people contribute to people they know.  

According to Network for Good, people give because:

  1. “Someone I know asked me to give, and I wanted to help them.”
  2. “I felt emotionally moved by someone’s story”

So even if you have a video up showcasing your work or cause, make sure you add a pitch clip of YOU, YOUR TEAM and why you guys are hell-bent on making your cause a reality.

Got any tricks and ideas to help make campaigns successful? Please share with us.

GREAT NEWS!! CHILD MORTALITY DOWN

New data: How many children survived to see their 5th birthday?

Today, UNICEF and its partners released their annual report on child mortality, providing an update on what boils down to an answer for one essential question: “How many children around the world last year did not survive to see their 5th birthday?”

South Sudan At Play

Where you are born shouldn’t determine whether you live or die. A child plays on a swing set in Yei, South Sudan. Photo credit: Tom Price. See more of his work from his photo series here.

The answer? 6.6 million, or more than 18,000 children every day. That’s almost half of what it was 22 years ago!

The new data in the report is striking. If I had been born in West or Central Africa—the region that’s made the slowest progress over the last two decades—there would have been a 1 in 8 chance that I wouldn’t have made it to 5.

If I had been born into a family where my mother had not been able to attend school, the risks of both her dying in childbirth and me dying during infancy would have increased dramatically. If I had grown up in a low-income country, I would be much more likely to die from causes like pneumonia (17 percent of all under 5 deaths), diarrhea or malaria. Simply put, my childhood could have been radically different.

But birthdays are cause for celebration, and not all the news in the report is bleak, even for some of the poorest countries in the world. So what’s the good news? (Or, to borrow from Charles Kenny, how do we know things are “getting better”?) Here are some uplifting stats that we would love for you to share:

– There are roughly 17,000 fewer children dying each day than there were in 1990

– The world is currently reducing under 5 deaths faster than at any other time during the last two decades, going from a reduction of 1.2 percent from 1990 to 1995 to 3.9 percent from 2005 to 2012

– Seven high mortality countries (Bangladesh, Ethiopia, Liberia, Malawi, Nepal, Timor-Leste and Tanzania) have already reduced their under 5 mortality by two-thirds or more since 1990

– Eastern and Southern Africa has reduced its under 5 mortality rate by 53 percent since 1990, and in the past 7 years has been among the best performing regions in the world, reducing under 5 mortality at an annual rate of 5.3 percent since 2005.

– Since 2000, diarrhea deaths are down more than 50 percent and pneumonia deaths are down 35 percent –thanks in part to improvements in water and sanitation, and reinforced with the introduction of new vaccines through GAVI

Please join me in sharing these new stats far and wide on your Facebook or Twitter feeds. Or retweet me here.

What a Gift You Have!

Gift

“Everyone is gifted. But most people never open their package.” – Unknown

Have you ever met a person who just seemed to be gifted in a certain area? Maybe you’ve studied under a person with a gift for teaching, or you’ve listened to someone with a gift for music. Gifted means a person’s ability is exceptional. It means that person has a special skill that many of us do not possess.

Yet no matter how gifted an individual is in a particular area, rarely, if ever, will one individual be exceptional in every area of life. No matter how good the surgeon may be, he still must depend on other people to fix his car or paint his wife’s portrait. This is no less true within the church.

A friend of mine recently took a job in another country, and he believed that God wanted him to give his minivan to the church for Kingdom use rather than sell it to strangers. Not only did his action serve as a huge blessing to others, the timing couldn’t have been better. Chris is not gifted in every area of his life, but he excels in the areas of giving and service.

Any gift that’s left unopened or is disregarded is useless. God gives us specific gifts (both Spiritual and physical) as the primary avenue for Him to use us in His world to bless others and to glorify Him. Every Christian should watch for opportunities to bless others, to use their gifts as a blessing and an encouragement to others regardless of where their location. Even the newest Christian can serve others.

Also it is important to note that sometimes God allows us to experience disappointment only to teach us lessons that we could not learn in any other way. The way which we learn those lessons is not to deny the feelings but to find the meaning that is underlying such feelings.

Only God knows our destinies and what He has deposited in us for the benefit of others.  He knows the end from the  beginning; the only thing we must do is that we should believe in Him, and in ourselves too. It is within us the power to reach our brighter tomorrow, individually and collectively as one!

If each individual would use their unique gifts and talents received to serve mankind, God’s gift and grace would overshadow this beautiful world and healing in every form will be autonomous. In his grace, God has given us different gifts for doing certain peculiar things well.

Here in the US and all over the world God has gifted His people with such great gifts but many have no idea what they have. How do we open our gifts or packages? It’s rather simple, we have to  seek, knock and find for it to work for our own good and thus for the good of mankind as told in Matthew 7:7-12 . Every creature — all the way down to crawling ants is — is purposed to bless and make this universe a better place one way or the other but how do you find and open your package embedded within you?

Listen to your gifts

I’ve never liked math. Whenever I come within five feet of a math problem, I break out in hives. Numbers have never been my thing and my guess is that they never will be because God created me with different gifts. Even though I can’t do math, I can write, paint, draw, sing and communicate well. These gifts are also road signs to where God is directing me.

Have you ever considered your talents and gifts? Do you get a kick out of soccer? Are you a strategic thinker? A great listener? Can you motivate others to action with your words? Are you skilled at building things? I suggest making a list of the things and activities that interest you in which you excel. You can also ask yourself, “What’s the one thing that I do better than others?” This can also clue you in to your God-given purpose.

The gifts God gives us are like little seeds planted inside us, but for them to grow we have to use them. This means that if you can’t identify which “Gift Seeds” God has given you, try doing new things that interest you. Through these new experiences, God will reveal more to you about who you are and how He has called you to serve Him and glorify Him in this world with your Gifts. What are you passionate about?

You Already Have It, Seek It and Find It and Use It

One fact we must all know is this: Every human being no matter the background is specially gifted to play a unique and valued role in the development of this world. No one is without gift or purpose.

You can look at gifts another way. Gifts are not our talents or skills. They are the grace of God at work within us, empowering us to match our deep passions with the world’s deep need. The gifts are given to individuals, but they are given to build and strengthen community and to meet the needs of those around us.

Begin the journey. Discover your gifts. Talk about your gifts with others. Strive together to understand your gifts and how you can use them to serve God, neighbor, and world. You have been gifted. You have been given a purpose, please use it.

Online Fundraising 101 @1Dollar1Home – Using a multichannel approach to achieve fundraising success

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How do you fundraise online effectively? By now, you may have heard that taking a multichannel approach to your fundraising is the only way to go. But how do you do it? Here’s a handy list of 12 steps for campaigns.

Find a subject that’s relevant and timely to your audience

1. What’s happening in the world as it relates to your mission? Any holidays or other major events on the horizon? Look for ways to hook your work into news that your donors and wider community may have heard about.

Identify your organization’s most urgent objectives for this year

2. What are your current approaches to accomplish your mission? What are the real needs or problems your organization is facing that your campaign can address? It can help your community relate to your work if you can establish the need for their support. Even better if you can frame your work as the solution to the problem you are addressing.

Build a common campaign story across channels

3. The five key elements to a strong campaign story are: problem, solution, action, goal, and timeline. More than just explaining what the problem is and how you’ll solve it, determine a goal for what you want to accomplish so that supporters can feel like their actions are having an impact on the solution during the time of the campaign (be it over one month or several years).

Decide on a concept to unify the look and feel of all elements

4. Once you’ve got the story done, be sure to connect the dots in how you execute the campaign with a compelling name, unified visual look (font, photos, etc.), and message (copy lines, emotional triggers, and brand personality).

Select the right channels to reach your audiences

5. Take a moment to pause and think like one of your donors. Now think about where they go to get information about the issues you are working on. Do they open every email? Like every Facebook status update? Retweet actions on Twitter? Visit your website every week to see what’s new?

Maximize each channel for what it does best

6. A good campaign doesn’t just appear across multiple communications channels, (including email, direct mail, social media, website, video, and phone), but coordinates how these channels reinforce one another. Even better when you use each channel for what works best in how your community uses it, such as thanking donors on Facebook or asking activists to respond to an immediate deadline over email.

Include an action other than giving

7. We’re pretty fundraising-focused around here and assume that you are, too. If your campaign is trying to raise money, great, but be sure you don’t treat your donor like an endless ATM. Invite them to take other actions — like contacting a representative, signing a petition, or responding to a quiz — before you ask them to donate. Oh, and please limit the action in each element to one simple and direct call to action.

Set the right goal to motivate your audiences

8. Remember that overall goal you set for the campaign as part of step three? Make sure it feels inspirational – so supporters are motivated to be part of it — and somewhat achievable, so you can share that sense of accomplishment.

Connect channels to each other and to your campaign concept

9. Being persuasive is important, but so is being consistent. Just when things start feeling boring to you, your community will start to get it. The look and feel of your donation page, the image on your homepage, the URL used in email, social media, and mail should all be the same.

Craft your calendar around deadlines

10. A typical multichannel campaign happens over one to two months. If it is a year-end campaign, it will likely start around Thanksgiving and go through early January. Whenever it is, set up a calendar that allows your messages to tell a compelling, coordinated, and cohesive story.

End your campaign with a report-back in all channels

11. It shocks me how many campaigns I see that forget to say thank you at the end and let people know what happened. Even if people didn’t give, they like to feel part of the success. And your words of thanks may warm them up for the next time, not to mention make those who did give or act feel even better about it.

Plan how you will capture and analyze key results

12. Before you send that first message, make sure you have the tools you need to capture important metrics, including open and click-through rates, donation page conversion rates, response rates, and average gift. While the campaign is live, check these statistics and consider changing your approach if things are not working well. And once the campaign is done, be sure to take the time to analyze what happened, compare performance to previous efforts, and map out lessons learned.

Like these suggestions? What other tips do you have to share? Add your thoughts in the comments below.